Answer: Being a fun artist.
That is, having fun creating your art. If what you are working on isn’t something that you would not read/watch/view/experience during your weekend chill time, stop! Do something fun.
One of my favorite artist-writers, Austin Kleon, suggests:
Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use – do the work you want to see done.
I wholeheartedly agree with Austin on this one. You've got to be inspired by what you already love. Or, you’ve got to create something that you have looked for, and not found. Ideally, a combination of the two.
AND HEY, YOU CAN BE AS “SERIOUS” AS YOU WANT TO BE.
If that’s truly who you are. If you are working on an anomic novel where the main character’s journey is one long walk through the rain, ending with her suicide, that’s totally cool. As long as that’s the sort of fiction you read when you are trying to relax after a long day.
So have more fun as an artist by creating the sort of things that you enjoy. I know that if you make the sort of art that is fun for you to consume, your work can find an audience.
Take action now by making a list of the books you are reading and the art you love. Compare this list with the projects you are working on. If there are no similarities, you may want to rethink that project.
WHAT DO YOU THINK? LET ME KNOW IN THE COMMENTS.