The Power and Difficulty of Connecting Daily

I'm learning so much from my research into how artists make a living from their creativity. One thing that keeps coming up for folks that have quickly built a solid income up from zero is communication with their audience or fans. Not just any communication, daily communication.

 How to Get Rich Quick(er)

These creatives attribute their success almost entirely to the daily post. It's a ticket to success -- and transparency or honesty, which is a huge factor in our ability to connect with our audiences or market, no matter what line of business we are in.
I'm thinking of a copywriter/ online marketing expert who writes an email every day to his followers. He teaches all his clients to write the daily email, saying it is his key to success.
I'm thinking of the author of a diet book who posts a daily vlog to YouTube sharing what she's eating and how she's living a healthy lifestyle daily, as well as advice for those who want to be healthier. She has over 300,000 subscribers.
And I'm thinking of artist Jolie Guillebeau, who built her art business up quickly by sending a daily short email with a photo of the day's work and a story or observation about it.
She still sends those emails. I'm on her list and love the daily peek into a painter/potter's mind.

It's Too Hard

So why don't I do the daily post? Why don't most creatives?
It's like the story I heard in Hollywood. A well-known screenwriter regularly teaches a sold-out seminar where he takes hours to break down and analyse the structure of the classic film Casablanca.
At the end, he promises that if all present would just repeat the exercise regularly, they will because successful screenwriters. How can he make such a promise, he asks? He knows very few, if any of his students will follow through. No one is willing to spend the time on such a tedious exercise.
Daily posts take a lot of time. I tried it a few years ago and gave up because I felt I'd over committed and couldn't keep putting in the time to come up with thoughtful posts every day.
The other major obstacle to daily posts is feeling vulnerable.
There will come a day when you feel you have nothing to write, or that what you have to share is something that feels too honest, too vulnerable. But that just might be what connects you most to your audience - what creates a strong sense of loyalty.
I'm not saying that you have to post daily if you want to make money from your art. I am saying that if you want to build an audience relatively quickly, posting daily is a tried-and-true method. Of course, one you have an audience, you have do have to actually sell something to them. But that's another topic for another day.

 Don't Do What I Do

So, do as I say, and not as I do. Post daily if you want to quickly cultivate a passionate audience for your work.
And maybe one day soon I'll find a way to post daily too.